Our 2026 motto

Palms on the mind. Bass in the legs.

Tropic like it's hot.

Cologne gets tropical energy, cold drinks and one very good reason to stop talking about work.

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23 SEP 2026 · COLOGNE

Man on a flamingo float with a pink flamingo and octopus

Sunscreen is optional. Good company is not.

The motto trailer

Ready for a little sunshine?

Thirty seconds of foreshadowing. The rest happens in person.

Our 2026 motto Tropic like it's hot
The cast is ready

TROPIC LIKE IT'S HOT.
The rest stays classified.

Poolside, Palm Springs, OMClub. The pictures set the tone. The night writes the rest.

Two characters in floral suits and sombreros
Two gentlemen. One brief: look good.
Man on a flamingo float with a pink flamingo and octopus
Poolside is a state of mind.
Pink vintage car with palms and small monkeys
Hop in. Palms ahead.
Four dancers in front of palms and the ocean
Sunny. With a strong chance of dancing.
What is waiting

THE NIGHT TURNS
SUNNY WITH BASS.

On 23 September, trade-fair talk turns into the night the digital industry has been waiting for.

🔊 Loud

Mainhall, special acts and music that does not ask for permission.

🍹 Cold

Cold drinks. No dry networking script.

🤝 Deep

Lounges, real conversations and people worth meeting again.

✨ Wow

Walking acts, surprises and material for the group chat.

23 SEP 2026 · COLOGNE

DMEXCO
GETS ITS SUNSET.

Put the night on your list. Get the free ticket updates or become a host and bring your people along.

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