Beyond the Mainstream

YOUR NIGHT.
YOUR RULES.

Forget standard business events. OMClub is the necessary adventure that makes DMEXCO complete. Your reward for two days of trade show intensity.

WHAT AWAITS YOU

Mainhall
πŸ”Š LOUD

MAINHALL & BIG SHOW

This is where the night's heartbeat lives – with headliners you won't forget. Every year we bring acts to the stage that get even the most seasoned trade fair veterans off their feet. Two floors, one standard: world-class entertainment. Anyone who says networking and a dancefloor don't mix has never been to OMClub.

Action Tools
πŸ”₯ WILD

ACTION ATTRACTIONS

OMClub is notorious for the adrenaline kick. From bumper cars right in the club to the Musikexpress, Avenger or Intoxx to bungee jumping and drinks at a height of 50 meters – we take the fairground vibe to the next level. Everything is possible with us, except boredom.

Networking
🀝 DEEP

LOUNGES & NETWORKING

True connections need the right environment. Our sponsor lounges offer the perfect retreat for deep dives beyond the main floor. Every year we design extraordinary areas where you can talk to industry insiders in a relaxed atmosphere – without any shouting.

Artists
🎭 WOW

WALKING ACTS & ARTISTS

Breathtaking walking acts, jugglers, fire eaters and acrobats move across the grounds. There is something to discover everywhere that will leave you in awe. Our artists are not just decoration, but part of the atmosphere that takes you to another world.

The Antidote

MORE THAN A PARTY

OMClub is your parallel universe where ROI is measured at the bar. We don't build events, we create worlds.

Here you meet the industry's decision-makers without ties or sales pitches. Between pulsating dance floors, crazy action tools and endless drinks, the connections that really count are made. It's your experience: wander through different areas, discover surprises at every corner and make the night your own story. Because what happens at OMClub, stays at OMClub!

The "Robin Hood" Principle: Thanks to our partners, the night is completely free for you as a guest. High-end experience without the price tag – enabled by the gods and goddesses of sponsoring.

OMClub Dancefloor

Moments for eternity.

No Bullshit Zone

Sensational location and just cool people.

Unfiltered C-level access. Simply strong.

The atmosphere was simply out of this world. Hammer!

The expo is for contacts, the club is for closings.

Absolutely brilliant – top organized and the vibe was tip-top!

No expo bullshit, just real business.

I don't know what happened, but it was incredibly good.

More deals at the bar than in 2 days at Hall 8.

If you miss this, you've lost control of your life.

How cool that you had Loona there. Pure nostalgia.

The hangover fades, the legend remains.

The best employer branding we ever had.

Simply insane what you pull off every year. Best night!

The view from the Skyline Bar was unreal. Combine that with the perfect crowd and an immaculate vibe! πŸŒƒπŸŒŒ

Once OMClub, always OMClub. 100% addictive.

Who needs sleep when you can be at OMClub?

My first bungee jump was at OMClub. Thanks!

Absolute madness! You can't describe it.

Always a dream, I tell you.

Every year i think it can't get any better. Hammer!

Pure goosebumps! You guys are simply the best.

The most legendary party in the industry.

Best organization, best theme, best beer.

Drinks at 50m. Insane!

Grandios location, grandios organization, grandios people.

VIP Status

PHOTO WALL FLASHES

Part of it is being in the spotlight. Our professional photographers take pictures of you in front of the legendary sponsor wall. Feel like a VIP, capture the moment and take home a memory that lasts longer than the hangover the next morning.

OMClub Celebration
Your Chance

BE THERE IN 2026.

Secure your place on the waitlist for the most legendary night of the year. Remember: tickets are not for sale.

Unfiltered

ECHOES OF THE NIGHT

Legends aren't born, they're written at OMClub. Here we collect the best, most honest, and weirdest moments from past years. Add your own story to the mix.

Read all stories

When my friend told me about OMClub, my first thought was: OMwhat? OMyes! It was clear: this party cannot happen without us. Preparations started immediately: bubbles, glitter, tiny hands with painted nails – we even checked our electrolyte supplies to handle the legendary drinks. We are ready, the question is: are you ready for us? πŸŽ‰

The Prepared Ones

A huge thank you to the whole PIRATE team. You manage to raise the bar every single year. When everyone is belting out songs in a confetti rain at 4 AM, you just know: this is the party that holds the industry together.

Digital Explorer

Last year we had two spare tickets. At a booth party, I saw someone pulling a 'beer tornado'. After some chatting and showing them an OMClub aftermovie, their existing plans vanished. We partied through the entire night – no one regretted it for a single second. I'm sure we'll meet again and pick up exactly where we left off πŸŽ‰

Networking-Champion

Bungee jumping at 3 AM, shots from Leonie the mermaid in a giant champagne glass, close-up magic, and team Rhythmusgymnastik – you guys are crazy in the best way possible! This party is from another planet. Can't wait for September! 😬

OMClub Veteran

I think it was 2017: The doors open and you're suddenly standing in a giant ball pit where half the industry is swimming. No one else creates such absurd, magnificent experiences. OMClub has a permanent spot in my calendar and my heart.

Marketing Director

Forget all other 'networking events'. This is pure madness with a system. If you're not dancing, drinking, or closing deals here, you're seriously missing out. Definitely returning next year!

Night Owl

The absolute game-changer for us. As a sponsor, we had our own tent and collected more valuable contacts in one night than during the entire DMEXCO. The atmosphere is incredibly open – striking up a conversation is easier here than anywhere else.

Sponsor & Fan

That moment right before you enter and you feel the anticipation! And boom – suddenly you're in another world. Whether it's shisha, bumper cars, or just dancing like crazy: OMClub is the event everyone talks about long after the music stops! πŸ₯³πŸ˜

Regular Guest