Beyond the Mainstream

YOUR NIGHT.
YOUR RULES.

Forget standard business events. OMClub is the necessary adventure that makes DMEXCO complete. Your reward for two days of trade show intensity.

The Antidote

MORE THAN A PARTY

OMClub is your parallel universe where ROI is measured at the bar. We don't build events, we create worlds.

Here you meet the industry's decision-makers without ties or sales pitches. Between pulsating dance floors, crazy action tools and endless drinks, the connections that really count are made. It's your experience: wander through different areas, discover surprises at every corner and make the night your own story. Because what happens at OMClub, stays at OMClub!

The "Robin Hood" Principle: Thanks to our partners, the night is completely free for you as a guest. High-end experience without the price tag – enabled by the gods and goddesses of sponsoring.

OMClub Dancefloor

Moments for eternity.

No Bullshit Zone

The most legendary party in the industry.

The damn best party ever!

Once OMClub, always OMClub. 100% addictive.

The bar is set damn high now. Thanks for this evening!

Sensational location and just cool people.

The best party of the year!

Every year you top yourselves. Incredibly well done!

Every year i think it can't get any better. Hammer!

If you miss this, you've lost control of your life.

The atmosphere was simply out of this world. Hammer!

Absolutely brilliant – top organized and the vibe was tip-top!

Full throttle from the first up to the last minute. Legendary!

The best party of all time! Creative, colorful, magical.

Confetti in my hair, bass in my heart. Thanks!

Best night in Cologne. Every single time.

If you only go to one party a year, make it OMClub.

Drinks at 50m. Insane!

The best online marketing party ever!

How cool that you had Loona there. Pure nostalgia.

The hangover fades, the legend remains.

A highlight every single time. Thanks for the hangover!

Thanks PIRATEs! Always awesome.

Don't take it personally, but I love it!

Simply insane. Thanks!

Grandios location, grandios organization, grandios people.

WHAT AWAITS YOU

Mainhall
πŸ”Š LOUD

MAINHALL & BASS THUNDER

This is where the heart of the night beats. Every year we book special acts that really heat up the crowd. No one can keep their feet still in the party hall – sooner or later everyone dances! And if you don't like the sound: we always have a second floor so that everyone gets their money's worth.

Action Tools
πŸ”₯ WILD

ACTION ATTRACTIONS

OMClub is notorious for the adrenaline kick. From bumper cars right in the club to the Musikexpress, Avenger or Intoxx to bungee jumping and drinks at a height of 50 meters – we take the fairground vibe to the next level. Everything is possible with us, except boredom.

Networking
🀝 DEEP

LOUNGES & NETWORKING

True connections need the right environment. Our sponsor lounges offer the perfect retreat for deep dives beyond the main floor. Every year we design extraordinary areas where you can talk to industry insiders in a relaxed atmosphere – without any shouting.

Artists
🎭 WOW

WALKING ACTS & ARTISTS

Breathtaking walking acts, jugglers, fire eaters and acrobats move across the grounds. There is something to discover everywhere that will leave you in awe. Our artists are not just decoration, but part of the atmosphere that takes you to another world.

VIP Status

PHOTO WALL FLASHES

Part of it is being in the spotlight. Our professional photographers take pictures of you in front of the legendary sponsor wall. Feel like a VIP, capture the moment and take home a memory that lasts longer than the hangover the next morning.

OMClub Celebration
Your Chance

BE THERE IN 2026.

Secure your place on the waitlist for the most legendary night of the year. Remember: tickets are not for sale.

Unfiltered

ECHOES OF THE NIGHT

Legends aren't born, they're written at OMClub. Here we collect the best, most honest, and weirdest moments from past years. Add your own story to the mix.

That moment right before you enter and you feel the anticipation! And boom – suddenly you're in another world. Whether it's shisha, bumper cars, or just dancing like crazy: OMClub is the event everyone talks about long after the music stops! πŸ₯³πŸ˜

Regular Guest

When my friend told me about OMClub, my first thought was: OMwhat? OMyes! It was clear: this party cannot happen without us. Preparations started immediately: bubbles, glitter, tiny hands with painted nails – we even checked our electrolyte supplies to handle the legendary drinks. We are ready, the question is: are you ready for us? πŸŽ‰

The Prepared Ones

Last year we had two spare tickets. At a booth party, I saw someone pulling a 'beer tornado'. After some chatting and showing them an OMClub aftermovie, their existing plans vanished. We partied through the entire night – no one regretted it for a single second. I'm sure we'll meet again and pick up exactly where we left off πŸŽ‰

Networking-Champion

Bungee jumping at 3 AM, shots from Leonie the mermaid in a giant champagne glass, close-up magic, and team Rhythmusgymnastik – you guys are crazy in the best way possible! This party is from another planet. Can't wait for September! 😬

OMClub Veteran