IT IS GOING TO BE LEGENDARY.
The calm before the storm was yesterday.
While deals are being closed at DMEXCO, we open the gates to a parallel world. 2026 we return - louder, wilder and with even more "What just happened here?" moments. Something is brewing in the background. Be ready for the extra-class dynamics. Secure your front row seat now.
WE ARE MAKING HISTORY.
Fire at will
"The most important night of the year for the digital industry."
True Story
Treat yourself
Escalation
Mermaid Magic
Acts
Business & Bass
"OMClub is not an event, it is a feeling."
Real Talk
The legend lives on.
OMClub is not a classic business event. It is the necessary adventure that makes DMEXCO complete.
DONORS & GODDESSES.
Without these legends there would only be tap water and silence. Thank you for making the madness possible!
Your Brand.
In the Spotlight.
We guarantee to put your brand in the right light. Every year, over 100 sponsors make an unforgettable party night possible again!
Together we will find exactly the right sponsorship for you. Your story, your product, your brand - staged for eternity.
You want to be there in 2026? Secure the best packages now.
Frequently Asked Questions
Where can I get free tickets?
You want to party with us? Then you should know that free tickets are NOT available in stores (or ANYWHERE else). You can only get free tickets through one of our sponsors, or with a little luck in one of our raffles. These are announced via LinkedIn, Facebook, Instagram and in our newsletter. Or even better: Become a sponsor yourself and secure your free tickets!
What is a sponsor?
Sponsors are the amazing people, companies and brands that make OMClub possible. For a small fee, they get conspicuous branding both online and on-site. Every branding package always comes with a stack of free tickets.
Can I become a sponsor myself?
Sure – in theory anyone can become a sponsor! Usually, companies and brands decide to sponsor OMClub. In the past, however, there have been a few crazy people who became sponsors themselves to get a bunch of free tickets. (We love that!)
Why should I become a sponsor?
An OMClub sponsorship offers much more than just free entry and free alcohol until the bitter end. If you decide to invest money in OMClub, your brand will be put in the spotlight. Over 100 sponsors make incredible party nights possible every year, creating unforgettable memories for our party guests. Together we will find exactly the right sponsorship for your brand.
Can I transfer my free ticket?
Yes, you can. If for some reason you can't be there on the first evening of DMEXCO, you don't have to let your free ticket expire. We don't check your identity at the entrance, and we don't care if Heidi shows up with Harald's free ticket or if Günther suddenly is called Kevin.
Is there a dress code?
No, there is no dress code. Just wear whatever you feel most comfortable in!
What do I need to get in?
Entry is only possible for OMClub free ticket holders! On site you will receive a beautiful wristband from us, with which you can party and drink for a whole night.
Does a DMEXCO ticket count as an admission ticket?
No, unfortunately we cannot let you in at the entrance with a DMEXCO ticket. A separate ticket is required for the OMClub.
What else do you offer?
OMClub offers you everything from beer to cocktails and long drinks to schnapps. And the best part is, it won't cost you a cent! If you want to create a good foundation, there are a variety of small food stalls. It's best to bring some cash with you. We also provide numerous cool surprises and lots of action every year.