The Original at DMEXCO

THE NIGHT OF NIGHTS.

The exclusive DMEXCO aftershow party for the digital industry.

22 SEP 2027 · Cologne

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2.500 Guests

∞ Unlimited Drinks

Tropic like it's hot

Explore the 2026 theme 👉 Become a Host

The Original.

IT IS GOING TO BE LEGENDARY.

The calm before the storm was yesterday.

While deals are being closed at DMEXCO, we open the gates to a parallel world. 2027 we return - louder, wilder and with even more "What just happened here?" moments. Something is brewing in the background. Be ready for the part of the expo that (hopefully) won't end up on LinkedIn. Secure your front row seat now.

"Every year you top yourselves. Incredibly well done!"

"Simply insane. Thanks!"

"More deals at the bar than in 2 days at Hall 8."

"The only party I travel across Germany for."

"We hit our host ROI after 2 hours."

"The best online marketing party ever!"

"The best party of the year!"

"Grandios party, awesome to be part of it!"

"How cool that you had Loona there. Pure nostalgia."

"The class reunion! Every single year!"

"Networking in a bumper car? Only here. Insanity!"

"OMClub is not an event, it is a feeling."

"Sensational location and just cool people."

"Unfiltered C-level access. Simply strong."

"The expo is for contacts, the club is for closings."

"Absolute madness! You can't describe it."

"The go-kart track was insane! But my personal highlight had to be the mini-bar and that massive circus stage in the main hall! 🎪🔥"

"The most legendary party in the industry."

"There was a freaking go-kart track at the party WTF?!?"

"Every year i think it can't get any better. Hammer!"

"The atmosphere was simply out of this world. Hammer!"

"A highlight every single time. Thanks for the hangover!"

"The view from the Skyline Bar was unreal. Combine that with the perfect crowd and an immaculate vibe! 🌃🌌"

"The bar is set damn high now. Thanks for this evening!"

"Loud, Wild, Boundless! 💥"

"My first bungee jump was at OMClub. Thanks!"

"Wildest, loudest, most legendary night ever! 😍"

"Excessive. Legendary. Boundless! 🔥"

"Best organization, best theme, best beer."

"Simply insane what you pull off every year. Best night!"

"Energetic. Wild. Unforgettable! ⚡"

"Absolutely brilliant, top organized and the vibe was tip-top!"

"Confetti in my hair, bass in my heart. Thanks!"

"Best night in Cologne. Every single time."

"Every year you top yourselves. Incredibly well done!"

"Simply insane. Thanks!"

"More deals at the bar than in 2 days at Hall 8."

"The only party I travel across Germany for."

"We hit our host ROI after 2 hours."

"The best online marketing party ever!"

"The best party of the year!"

"Grandios party, awesome to be part of it!"

"How cool that you had Loona there. Pure nostalgia."

"The class reunion! Every single year!"

"Networking in a bumper car? Only here. Insanity!"

"OMClub is not an event, it is a feeling."

"Sensational location and just cool people."

"Unfiltered C-level access. Simply strong."

"The expo is for contacts, the club is for closings."

"Absolute madness! You can't describe it."

"The go-kart track was insane! But my personal highlight had to be the mini-bar and that massive circus stage in the main hall! 🎪🔥"

"The most legendary party in the industry."

"There was a freaking go-kart track at the party WTF?!?"

"Every year i think it can't get any better. Hammer!"

"The atmosphere was simply out of this world. Hammer!"

"A highlight every single time. Thanks for the hangover!"

"The view from the Skyline Bar was unreal. Combine that with the perfect crowd and an immaculate vibe! 🌃🌌"

"The bar is set damn high now. Thanks for this evening!"

"Loud, Wild, Boundless! 💥"

"My first bungee jump was at OMClub. Thanks!"

"Wildest, loudest, most legendary night ever! 😍"

"Excessive. Legendary. Boundless! 🔥"

"Best organization, best theme, best beer."

"Simply insane what you pull off every year. Best night!"

"Energetic. Wild. Unforgettable! ⚡"

"Absolutely brilliant, top organized and the vibe was tip-top!"

"Confetti in my hair, bass in my heart. Thanks!"

"Best night in Cologne. Every single time."

"Pure goosebumps! You guys are simply the best."

"4 AM and I don't want to leave."

"The best employer branding we ever had."

"If you only go to one party a year, make it OMClub."

"Myth. Madness. Pure Euphoria! 😵‍💫🍻"

"Grandios location, grandios organization, grandios people."

"Don't take it personally, but I love it!"

"Full throttle from the first up to the last minute. Legendary!"

"I don't know what happened, but it was incredibly good."

"Simply the best party of the year. The music, the crowd, the highlights. Zero disappointments guaranteed! ⭐"

"Always a dream, I tell you."

"If you miss this, you've lost control of your life."

"Who needs sleep when you can be at OMClub?"

"Simply insane. Thanks!"

"The nights you can barely piece together the next morning are always the best ones! 😜🍻"

"The best party of all time! Creative, colorful, magical."

"No expo bullshit, just real business."

"Best party! Great location, great people, simply brilliant!"

"The damn best party ever!"

"A must-attend!"

"Chain carousel over Bootshaus. Magical!"

"Legendary, without a doubt the best party I've ever been to!"

"Thanks PIRATEs! Always awesome."

"4 AM in a confetti rain... thanks OMClub!"

"Drinks at 50m. Insane!"

"Once OMClub, always OMClub. 100% addictive."

"Epic, Friends, Bumper cars! 🚗"

"Simply legendary. Period."

"Thanks for the invitation to another world. It was epic."

"The hangover fades, the legend remains."

"The nights where you feel like the last one standing are simply unforgettable... 🌅"

"Bootshaus + OMClub = True Love."

"Intense, mystical, unforgettable!"

"Pure goosebumps! You guys are simply the best."

"4 AM and I don't want to leave."

"The best employer branding we ever had."

"If you only go to one party a year, make it OMClub."

"Myth. Madness. Pure Euphoria! 😵‍💫🍻"

"Grandios location, grandios organization, grandios people."

"Don't take it personally, but I love it!"

"Full throttle from the first up to the last minute. Legendary!"

"I don't know what happened, but it was incredibly good."

"Simply the best party of the year. The music, the crowd, the highlights. Zero disappointments guaranteed! ⭐"

"Always a dream, I tell you."

"If you miss this, you've lost control of your life."

"Who needs sleep when you can be at OMClub?"

"Simply insane. Thanks!"

"The nights you can barely piece together the next morning are always the best ones! 😜🍻"

"The best party of all time! Creative, colorful, magical."

"No expo bullshit, just real business."

"Best party! Great location, great people, simply brilliant!"

"The damn best party ever!"

"A must-attend!"

"Chain carousel over Bootshaus. Magical!"

"Legendary, without a doubt the best party I've ever been to!"

"Thanks PIRATEs! Always awesome."

"4 AM in a confetti rain... thanks OMClub!"

"Drinks at 50m. Insane!"

"Once OMClub, always OMClub. 100% addictive."

"Epic, Friends, Bumper cars! 🚗"

"Simply legendary. Period."

"Thanks for the invitation to another world. It was epic."

"The hangover fades, the legend remains."

"The nights where you feel like the last one standing are simply unforgettable... 🌅"

"Bootshaus + OMClub = True Love."

"Intense, mystical, unforgettable!"

Legendary since 2008 ★

WE ARE MAKING HISTORY.

Fire at will

"The most important night of the year for the digital industry."

True Story

Treat yourself

Strategic Offsite

Mermaid Magic

Acts

Business & Bass

"OMClub is not an event, it is a feeling."

Real Talk

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The legend lives on.

OMClub is not a classic business event. It is the necessary adventure that makes DMEXCO complete.

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Diamond Host

IT'S LONELY AT THE TOP. 💎

The peak of the wall is waiting for its crown. Become our exclusive Diamond Host, lead the pack from the top, and secure your place in the most legendary night of digital.

CLAIM THE THRONE

Any questions?

Frequently Asked Questions

Where can I get free tickets?

You want to party with us? Then you should know that free tickets are NOT available in stores (or ANYWHERE else). You can only get free tickets through one of our hosts, or with a little luck in one of our raffles. These are announced via LinkedIn, Facebook, Instagram and in our newsletter. Or even better: Become a host yourself and secure your free tickets!

What is a Host?

Hosts are the people, companies and brands that make OMClub possible. They host the night, bring their own guests, and get conspicuous branding online and on-site. Every branding package always comes with a stack of free tickets.

Can I become a Host myself?

Sure, in theory anyone can become a Host! Usually, companies and brands decide to host OMClub. In the past, however, there have been a few crazy people who became Hosts themselves to get a bunch of free tickets. (We love that!)

Why should I become a Host?

As a Host, your brand is put in the spotlight, and you bring the guests who matter to you. Entry and drinks are complimentary for guests; food is not included and can be bought separately on site. Contact us to discuss a possible future partnership.

Can I transfer my free ticket?

Yes, you can. If for some reason you can't be there on the first evening of DMEXCO, you don't have to let your free ticket expire. We don't check your identity at the entrance, and we don't care if Heidi shows up with Harald's free ticket or if Günther suddenly is called Kevin.

Is there a dress code?

No, there is no dress code. Just wear whatever you feel most comfortable in!

What do I need to get in?

Entry is only possible for OMClub free ticket holders! On site you will receive a beautiful wristband from us, with which you can party and drink for a whole night.

Does a DMEXCO ticket count as an admission ticket?

No, unfortunately we cannot let you in at the entrance with a DMEXCO ticket. A separate ticket is required for the OMClub.

What else do you offer?

Entry and drinks are complimentary for guests. Food can be bought separately on site. There are also surprises and activities. Check the current event information for details about each edition.

THE NIGHT OF NIGHTS.

IT IS GOING TO BE LEGENDARY.

WE ARE MAKING HISTORY.

DONORS & GODDESSES.

IT'S LONELY AT THE TOP. 💎

Your Brand.In the Spotlight.

Frequently Asked Questions

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Your Brand.
In the Spotlight.